Identify and assess the main features of the Royal Dutch Shell Group’s approach to strategic management in 2000. Use your findings to critically evaluate the view that the group is “a prisoner of its own illustrious history” (Case p, 22), as risk of losing its leading position in the global petroleum industry. In your view, writing as if you were an analyst using the module theory to assess the situation in 2000, how could the group improve its strategy?

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