Pitch your Learning Team’s new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.Include the following key components from your New Product Launch Marketing Plan:Executive summarySituational analysisMarket growth potential and competitive analysisSegmentation, target market, and positioningPricing and distribution strategiesMarketing communication planFinancial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)Intended marketing objectives for Y1, Y2, and Y3Implementation milestonesEvaluation and control metrics and methodology to measure performanceContingency planningThe class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your team has prepared to launch for your marketing plan.Click the Assignment Files tab to submit your assignment.
