Part 1: 2 pages double spaced. Three references
1. Study the internal resources, capabilities, core competencies, and value chain of
Hanesbrands. A good place to start with an internal firm analysis is to catalog the assets
a firm has. List the firm’s tangible and intangible assets in separate lists.
2. Extend beyond the asset base and use the VRIO framework to identify the competitive
positions held by Handesbrand. Which, if any of these resources are helpful in sustaining
the firm’s competitive advantage?
3. 3. Identify the core competencies that are at the heart of the firm’s competitive
advantage.
4. 4. Perform a SWOT analysis for Hanesbrand.
Part 2: 2 pages double spaces. Two references
1. Based on information in the annual reports of Hanesbrands, summarize what the firm
views as the reasons for its success. Both quantitative and qualitative success factors
from the reports must be noted.
2. Does Hanesbrands most focus on accounting profitability, shareholder value creation, or
economic value creation? Give quotes or information from sources to support your view.
3. Many firms are no including annual corporate social responsibility reports on their
website. See if Hanesbrands does. If it does not, are there other indication of a
triple-bottom-line approach, including social and ecological elements, in the firms
strategies? Explain

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