Unit 3: Unit 3: Marketing – Discussion
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maximum points. Your postings should be qualitative and provide
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Topics
Discussion Topic: Marketing
We have all seen them. Some of us love them; others
wish we could live without them â the television commercial. Companies
realize that in order to catch and hold your attention, convince you to
buy their product or use their service, they need to do this in 60
seconds or less. Advertisers are willing to pay millions of dollars for
30 seconds of airtime during the Super Bowl.
Share with the class your favorite or most memorable
commercial or website commercial. Explain why this particular 30 to 60
second advertisement meant so much to you.
Did the advertisers accomplish their purpose?Did you buy the product or service because of this commercial?Are there products or services that you refuse to use because of advertisements you have seen?
Unit 4: Unit 4: Marketing Plan/SWOT Analysis – Discussion
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Scroll down and click
“Respond” to post your reply to the Discussion questions. Please review
the Discussion Board Participation grading rubric on your course
syllabus. This is important information that will ensure that you earn
maximum points. Your postings should be qualitative and provide
substantive depth that advances the discussion.
Topics
Discussion Topic: SWOT Analysis
Conducting a SWOT analysis is essential in developing a
good marketing plan. Business owners and managers must focus on the
strengths and opportunities to maximize resources and gain competitive
advantages.
The strategic goal involves accomplishing these
objectives while avoiding weaknesses and threats. Please read the
company profile article on Spartan Stores®, Inc. (found in Kaplan Online
Library).
In this Discussion question, briefly discuss the
strengths, weaknesses, opportunities, and threats (SWOT) noted in the
Spartan Stores, Inc. article and discuss some areas that could be
improved.
Reference:
SWOT Analysis. (2012). Spartan Stores, Inc. SWOT Analysis, 1-9. Retrieved from Business Source Complete database.
