kaplan GB534 unit 3 Case 2-1: “Starbucks® Keeps it Brewing in Asia”

Consumer Behavior Case Application PaperConsumer Behavior Case Application PaperCase 2-1: “Starbucks® Keeps it Brewing in Asia” (page 264)Case studies offer opportunity to consider hypothetical situations. This Assignment requires you to provide analysis and recommendations based upon the information presented in the case plus application of information from the textbook and from at least three additional relevant journal articles you choose from the Kaplan Library. Opinions should be supported using concepts and terms from these quality resources.This is a formal analysis; write in a style that reflects graduate-level work. This will include an objective perspective, third person voice, and lack of contractions and slang expressions. All references should contain appropriate citations and the paper and content must follow APA formatting rules.Use the template provided in Doc Sharing as your starting point to complete this Assignment. This template is already APA formatted and includes each of the areas as described below. Download the template onto your own computer and save the document with a distinct name representing you and this Assignment.The Consumer Behavior Case Application Paper should include the following:A title pageBelow the paper’s main header, begin the paper with a brief 1–2 paragraph summary of the case study’s situation. Do not use the word “Introduction” below the main header as APA formatting assumes the first section is an introduction to the rest of the paperSections addressing the following aspects of the case. Include thoughtful analysis and recommendations.Barriers:Describe at least four barriers facing Starbucks as they try to “teach” people to change their consumption habits from tea and instant coffee.Customization: Explain to what extent can and/or should Starbucks customize their offerings to local tastes and preferences. Describe the risks of extreme customization in this situation.Values: Describe what “values” are involved in the Starbucks “experience.”Innovation Analysis: Examine the ten factors that influence the spear of innovations using Table 7-2 on page 255 (assume that Starbucks is still quite novel and an innovating concept as is coffee to many in China) and create a similar grid for the Chinese Market relative to coffee and StarbucksIndia as a Potential Market: Discuss the demographic, culture, and media factors that make India more attractive for Starbucks than it was 10 years ago.India versus China: Compare and contrast India and China in terms of the key elements Starbucks must address when creating their marketing strategies.Include aConclusionsectionInclude aReferencespage. Be sure to apply and cite the textbook plus at least three additional relevant journal article resources chosen by you from the Kaplan Library. Any reference listed on the references page must also be applied and cited, using APA, within the body of the paperHawkins, D. I., & Mothersbaugh, D. L. (2010).Consumer behavior: Building marketing strategy(11th ed.). New York, NY: McGraw-Hill.MechanicsThis submission should be approximately 4–6 pages. This does not include the title page or the references page.Apply relevant information from your textbook and from at least three additional relevant, credible journal article resources, cited within the paper and included on a references page.Use double line spacing with no additional line spaces before or after paragraphs, 1 inch margins using 12 point font and apply other APA related rules for formatting.Directions for Submitting Your Consumer Behavior Case Application PaperPut your Consumer Behavior Case Application Paper in a MS Word document and save it in a location, and with a distinct name, that you will remember. When you are ready to submit it, click on theUnit 3: Consumer Behavior Case Application Paper Dropboxand follow the instructions.