Author: Admin

Two independent companies, Hager Co. and Shaw Co., are in the home building business. Each owns a tract of land held for development, but each would prefer to build on the other’s land. They agree to exchange their land. An…

BUS 620 Week 5 Assignment – Marketing in a Global EconomyMarketing in a Global Economy. Review the following article:Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest.According to the article, Italy poses a “reputational risk” for…

BUS 620 Week 4 DQ 2 Product Development ProcessProduct Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new…

BUS 620 Week 4 DQ 1 The Role of PricingThe Role of Pricing. Review the article:Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review.Is your own buying behavior influenced by coupons and sales?Why do you think J.C….

BUS 620 Week 4 Assignment – Ad Compaign – Article ReviewAd Campaign. Review the article:Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.In a 2-3 page paper, answer the following:Is Mountain Dew’s advertising campaign directed…

BUS 620 Week 3 DQ 2 Marketing SegmentationMarketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase…

BUS 620 Week 3 DQ 1 Branding NordstromBranding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target…

BUS 620 Week 3 Assignment – The Case of the New Apple, Inc.The Case of the New Apple, Inc. Read the article:Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2Assignment Instructions:Develop a…

BUS 620 Week 2 DQ 2 Customer NeedsCustomer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site?…

BUS 620 Week 2 DQ 1 Buyer BehaviorBuyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a…