Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:Executive summarySituational analysisMarket growth potential and competitive analysisSegmentation, target market, and positioningPricing and distribution strategiesMarketing communication planFinancial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)Intended marketing objectives for Y1, Y2, and Y3Implementation milestonesEvaluation and control metrics and methodology to measure performanceContingency planningClickthe Assignment Files tab to submit your assignment.
